The black wealth gap is real, and it's only been exacerbated by everyone's weirdness about having financial conversations—especially within families. To bridge the generational gap and make an uncomfortable conversation seem not only advisable but kind of… cool? We turned to an icon of cool, Billy Dee Williams. The campaign eschewed discussion of products or services and instead zeroed in on giving people the push—maybe even the permission—to break the ice and have important conversations about money.

 OMMA Awards Finalist