NHL fandom is a world of revered history, very specific culture, and deep fan engagement—and you'd better not enter that world if you can't speak the language.

I lead the creative work, both internally and in partnership with our AORs, for a 360-degree integrated campaign using interdependence as the connective tissue between skating around after a rubber puck, and financial services.

Led by broadcast work that's become deeply embedded in fan imaginations and media coverage, we leverage digital and social platforms, fan engagement campaigns, and in-game media to elevate our core interdependence brand message.