In the world of for-profit education, especially online schools in the pre-Covid era, the message is about the dream of graduation, and not much else. For Kaplan University (now Perdue University Global), we went beyond commencement, showing that when you graduate from Kaplan, you'll be uniquely positioned to excel in even high-pressure work environments.

Under the guise of filming a documentary, we threw recent Kaplan grads into sudden, urgent situations that could only be addressed with the real skills and professional aplomb the school had given them. The campaign successfully differentiated Kaplan as a result-focused brand that allows students to thrive in the real world.

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