Century 21 wanted to step up their social game. I helped boost their buzz with a series of unpredictable moves, including a proposal to help break Washington gridlock, and a fake listing for Breaking Bad character Walter White's house. For the $300 it cost to get a photo of the house, the Breaking Bad stunt was featured in GQ, Salon and elsewhere, generated over 80 million impressions worldwide.
One Show Gold and Silver
Andy Awards Gold
Clio Awards Bronze
LIA Bronze
Cannes Lions Shortlist
MITX Best Use of Social
Creativity Review Ad of the Day
Creativity Online #7 “Best Things of 2013
