Every Special Olympics World Games is a celebration of inclusion. But for the 2015 Games in LA, we helped Bank of America and ESPN put the idea into action by bringing former Special Olympic athlete Dustin Plunkett on board as an analyst for coverage of the Games. Dustin worked on-field during the opening and closing ceremonies, as a nightly in-studio analyst, and taped segments with athletes and families. We drove awareness by creating a campaign that spanned display, social and search, including ESPN's and MLB's channels. The campaign was shortlisted for a London International Award.
AD: Mark Araya